Supporters aren’t just writing cheques anymore. They’re sharing your posts, signing petitions, giving their time and championing your cause to their own networks. If your fundraising strategy hasn’t caught up, you’re leaving generosity on the table.

Last month Mohit Ravi (Director of Fundraising and Marcomms, Amnesty International New Zealand) joined Nicole Aebi-Moyo (For Purpose Practice Lead, SalesFix) for an in-depth discussion on the future of fundraising.

This webinar explored the various ways NFPs can understand the full spectrum of generosity, and how people in 2026 are deciding to support their favourite causes in more ways than just money.

The talking points from the session were so helpful, we’ve put them all together into a cheat sheet so that your organisation can understand how Salesforce can help you move with your supporters as giving evolves.

Inside, you’ll find practical ways to get more from the data you already have, build a Case for Support that unites your whole organisation, and track the non-monetary generosity that often gets missed altogether.