Selecting the Right CRM for a Manufacturer

Selecting the Right CRM for a Manufacturer

Manufacturers using a CRM? It does seem a bit unlikely for people in the manufacturing business. So many of you believe that all your business will come from existing customers and repeat sales. Why would you need a CRM where it would only be a place to store all your contacts?

The truth is a CRM can be so much more and here at SalesFix we’ll help you determine just which one is the right one for your business. When you need real manufacturer industry solutions, a manufacturer CRM can be just the ticket.

What is a CRM?

A CRM is a customer relationship management program. It’s designed to help you at every phase of a sale and during customer support. These programs provide a database for all your current, possible, and new customers and vendors. There is also a section for your accounting and lead generation.

Most CRMs also offer an email function to streamline things and a place to track performance, sales, and forecast the months to come. You could even use the CRM to track quotes, invoices, and orders. That can save your salespeople time so that they can spend it pursuing leads.

What does a CRM Include?

When you’re using a CRM you can count on it to have:

  • Website metric tracking
  • Lead generation tools
  • A dashboard to look at the performance
  • Tools to track order completion and issues

The technology can help to bridge the gap between marketing and sales to that they can run integrated campaigns using metrics and data to make sure they are the most effective they can be.

Selecting the Best One

When you’re looking for a CRM for your business, the first thing you’ll want to do is sit down with your employees and ask them what could make their jobs easier. You’ll want to talk with people in marketing, sales, and other areas that would use the program so that you have a good idea of what they need from a CRM.

You’ll also need to understand the workflow of each department so that you can understand where any issues would likely arise. Plus, you’ll want to know how performance is measured in each department so that you can be sure you utilise a program that will allow managers to track those areas accordingly.
And remember, when you’re talking to each department, don’t just talk to the managers. Speak to the end-users who would be using the program each day and are the most familiar with the intricacies of daily business. Additionally, it is crucial to understand that programs you’re already using that the CRM must be able to integrate with smoothly.

Moving Forward on a CRM

At this point, you’ll know intimately what you need. From there, give SalesFix a call, and we’ll direct you to the best program for your needs- the Salesforce Manufacturer CRM. Here, we know exactly how this program can be used to increase sales and streamline production for manufacturers, and it’s our goal to help you integrate the program successfully.

SalesFix is a Salesforce CRM implementation, integration, and service provider, and we can help you to deploy your new software through your offices. Manufacturing is a complex industry. There are often long sales cycles, and when you need to manage the bulk of content you’re responsible for you need a comprehensive solution. That’s where Salesforce comes in.

The Benefits

You need efficiency. You need to save on costs. You need a program that helps your business grow. A CRM, namely Salesforce, can allow your operations to run smoothly and give you a place to store all your customer data, marketing content, sales reports, and potential leads.

You’ll save hours upon hours of time when you use a CRM because your employees won’t have to search for customer information, juggle several systems, or hunt down possible lead information. Your staff will have the information they need at their fingertips and the time necessary to utilise marketing campaigns to acquire new business.

Plus, voicing, billing, and project management can be easier to navigate, and you can use automated email replies to make sure all your customers have the information they need and know when you need something from them.

When you’re ready to learn more and start utilising all that Salesforce has to offer, turn to SalesFix today. An extensive sales, marketing, and customer service solution that can integrate with third-party apps are waiting. Let’s get you started.

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