There are several available systems that enable businesses to manage customer relationships seamlessly. These are known as Customer Relationship Management (CRM) software or systems.
One of the best-known CRMs available today is Salesforce. There are several reasons why Salesforce has a large fan following since its inception in 1999. SalesFix is a Salesforce CRM implementation, integration and service specialist. Listed here are six reasons why companies like SalesFix find Salesforce CRM to be the best CRM around today.
1. Scalability & Customisation
CRM software is an investment. So, not only should it take care of a business’ present requirements, but also of future needs as well; and every company that makes such an investment requires THAT assurance. That is exactly what Salesforce is capable of doing. So, whether it is looking after a company’s current customer relationships or looking after a customer base that builds over the next five years, Salesforce has the capacity and ability to scale up.
Every business has its own needs, and that is the same with a business’ customers as well. Not only is Salesforce scalable, but it can be customised to fit the unique needs of a business. According to Salesforce statistics, 86% of consumers admit to personalisation playing an important role in purchasing decisions.
Salesforce makes it possible for businesses to personalise emails that are sent out to customers. Salesforce also takes the unique purchase history of every client into consideration. With the Salesforce App Cloud, businesses can create and run all of their personalised applications.
2. Multitenant architecture
One of the major advantages of Salesforce is that its performance does not vary between large or small clients. Every business client – big or small, has the advantage of having access to one infrastructure and one platform. That means all customers have common networking, hardware and software platform. The multitenant architecture also ensures that updates and upgrades are instantaneous, without any requirement of customer intervention.
3. Partner ecosystem
When you become a Salesforce AppExchange partner, you will have access to the widest range of free and popular apps. You can also develop apps for Salesforce and market these as well. Furthermore, you have access to a wide range of tools, allowing you to easily find the tools you require.
One of the most important aspects of businesses that use CRM is data security. Data security has been one of the focus points of Salesforce right from the beginning. This is very important as many CRMs do not pay attention to security issues related to a business’ data. Salesforce, however, has pre-installed security features that allow business owners to decide who within their organisation can access their data, making this a very reliable and secure software.
5. The advantages of Salesforce cloud apps
Salesforce offers several innovative SaaS solutions that enable businesses to use a common platform. This, in turn, works out less expensive. Businesses can ensure their sales efforts improve several folds, and even their communications are better-enhanced through the different Salesforce cloud offerings. These cloud offerings are Sales Cloud, Service Cloud and Sales Chatter. Sales Cloud is a feature-packed, tools-loaded platform that takes care of everything customer-related, from contact management to sales pipeline monitoring, and lead nurturing to performance analytics.
6. Packed with features for market and salespersons
One of the reasons that Salesforce is so popular is that it is packed with features like no other CRM software; features such as contact management, workflow creation, task management, opportunity tracking, collaboration tools, customer engagement tools, analytics and an intuitive, mobile-ready dashboard. Along with these features, there are features designed for marketers such as social media integration, marketing leads monitoring and email integration. For salespeople, sales forecasting, sales communities and sales leads monitoring are all helpful features.
If you are thinking of implementing Salesforce in your organisation, you can get in touch with SalesFix – a reliable and affordable Salesforce implementation, integration and servicing company.