I don’t know about you, but motivation is not easy to find when so many around us are being stood down or retrenched, businesses are closing their doors either temporarily or permanently, and we are hearing that the economic after-effects will be felt for a generation.
While all the same/same messaging that abounds, such as “we are in this together”, is positive, knowing that the cast of Home and Away is in this with me doesn’t make me feel particularly stronger.
Don’t get me wrong, I am one of the lucky ones with a healthy job in a healthy business whose ethos and culture focuses on people first which, when done right, naturally leads to happy customers and loyal staff. For a small business, that’s the stuff that gets us up every morning; knowing that we, as a strong team, are “in this together” and doing everything we can to support each other, our families and our future.
As SalesFix’s Operations Manager, I tend to be wearing different hats at any given time, from Finance to HR to Marketing and anywhere in between. With so much going on in all areas, here are a few things that have been top of mind for me:
- Staff wellbeing and loyalty is our number one priority right now; customer service is number two.
- Whatever your brilliant messaging idea is, you need to get it out there fast because next week it will be out of date or just part of the noise.
- This is not the time to “hunker down”. Every business needs to be looking forward. This can only occur with careful planning, adaptable strategies, great people around you, and a willingness to embrace change. Everything moves so quickly, and we need to be ready to respond.
- Yes, we are starting to see light at the end of the tunnel, but when the time comes, we are not just going to move back into our workplace where everything will magically go back to normal. Business will take time to recover, both you and your customers are quite possibly hurting more than you realise. By being patient and adapting when needed, you will be much better placed to ride out any potential bumpy periods ahead.
- We may need to work differently for a while. If redundancies have occurred or people have been stood down, there might be less people in your team, so you’ll need to work harder to serve your customers that have stayed loyal. As challenging as this may be in the short term, it also opens up opportunities to try new tasks and engage with a wider audience.
My advice, for what it’s worth is:
- Plan no more than 3 months in advance, and only lock in the next couple of weeks.
- Have a plan for different trigger points or scenarios. It doesn’t have to be watertight, but having something that is quickly and easily adaptable, will provide a good starting point should you need it.
- Consider business improvements that will help you ramp up fast – and get them into place now so you are ready to hit the ground running when the time comes.
While it has been repeated ad nauseam, the message that we are “all in this together” is true as very few businesses have been through this situation before so we are all guessing to some degree. This is not a challenge we can Google or YouTube our way out of and there’s no predetermined road map. While this is scary it is also an opportunity to start over, take some risks and create a future we may not have thought about just a couple of months ago.
Do you have some motivation tips you would like to share or perhaps some helpful advice? Get in touch with the team and let us know. We would love to share them with our network.